Canopy

What we do

We uncover the big (and smaller) cultural and category narratives influencing consumer perceptions across global landscapes, providing:

- Insight into the drivers of consumer behaviour – and essential, context-rich insight into consumer lives and rituals

- Deep understanding of the most relevant and most emergent cultural codes across international markets

- Clear, market-specific guidance on the current and future meanings of concepts and brand values for different consumer demographics

We drive meaningful, disruptive innovation and provide clear cultural roadmaps and rationales for new product development by identifying:

- Unexplored cultural white spaces

- New and untapped cultural myths

- Upcoming cultural change

- Unmet consumer needs and desires

We help brands build adaptable, resilient and culturally-relevant identities which resonate with consumers across markets, enabling clients to:

- Understand what core brand values mean to consumers

- Strategically re-position brands in line with changing cultural contexts

- Develop or refresh salient and engaging product and pack designs, logos, visual identities and TOV

We help brands construct meaningful narratives, engage audiences and ensure clear, coherent and meaningful communication through:

- Brand language and tone of voice

- Ad and marketing campaign development

- Strategic direction and mapping for internal and external communications